J. Jonah Jameson had his feet up on his desk, reading his morning paper. He still couldn't believe if all that unfolded yesterday was a dream. He first replayed how the night ended. He went out to celebrate at a high-end Manhattan bar. He had a few drinks and – despite being a known skin-flint – was not afraid to open his wallet. A young woman half his age was impressed. One thing led to another.

And all of it was because he was celebrating the greatest day of his life. The day he unmasked Spiderman and discovered his identity… and took ownership of the man who he had derided for years, a man who constantly humiliated him. And even better, he had no reason to show mercy. The man behind the mask was Peter Parker, his staff photographer who, by staging these photos, had essentially stolen money from him. Jameson nearly just exposed his identity to the world just then. But it was so much better to hold the eternal Sword of Damocles over his rival's head.

It was a little bit before 8 A.M. And there was a buzz from his secretary Betty, who informed him Parker was there. JJJ immediately sent for him.

JJJ turned towards the door, his hands behind his head, laughing and smirking. Peter's face told it all. It was pure fear and trepidation. The night before, obviously, was the worst of his life. He was all alone, as his wife was out filming a movie in California. Normally, he would swing around… but he knew better. If something else happened, if he was shown doing this… his life, and those of everyone he loved, could end.

JJJ's smirk turned into anger. "PARKER," he shouted. "I've been here for two hours already. WHERE WERE YOU?"

"You… you told me 8, Mr. Jameson—"

"Well, I got here at 6. And keep that in mind from now on. I want you here when I'm here. After all, I need someone to bring me my coffee."

Parker shook his head. The petty, little task at hand.

"How would you like your coffee?"

Jameson chuckled. "No. Not the coffee here," he said. "There's a great place uptown, by where I live. It's at 87th and 8th, at the corner. The Morning Grind. They have an excellent dark blend." He paused. "Do you keep a costume and mask anywhere?"

Parker took a deep breath. "Yes. I have several that I've planted in case I'm needed."

"Good," Jameson said. "I want you to get into costume and swing and get me my coffee. And be quick about it."

Parker turned towards the window.

"And remember, Parker… I don't care if a nuclear bomb is about to go off in Times Square. You do not move a finger. Your new life motto: What J. Jonah James wants, J. Jonah Jameson gets. Got that?"

Parker stewed inside. "Yes, Mr. Jameson, Sir. What you want, you get."

"Good. And I want you to come in through the window, in the pajamas you call a costume. I want to have Spiderman serve me my coffee. Now chop chop."

It was about 15 minutes later when Parker found himself with a coffee cup in his hand, making sure it was filled, and returning to the window.

"Here's your coffee, Mr. Jameson, Sir," Parker said.

"Good. Put it there," Jameson said. "Now, Parker, here's a ticket. My dry cleaning is at 74th and Broadway. I have three suits that are ready. Get to it immediately."

Parker sighed. He could now see how much JJJ was enjoying forcing him to do these tasks. He had to just suck it up and hope the humiliation would one day stop.

Parker did the same, returning now with suits and shirts in hand.

JJJ snatched the suits, and went to his bathroom and came out in just a few minutes. He then went to his chair and nodded with his head.

"Parker, over there is a shoeshine kit. Go fetch it."

Parker moved towards it.

"No. Not like that. Assume the position I had you assume yesterday. Get on your knees."

JJJ leaned back, kingly. "Now I want you to use your webs and bring them over here. And then you're going to shine my shoes."

Parker, still in costume, obliged. And there he found himself polishing his enemy's shoes. JJJ then got on the phone to bark orders to some underling. Just ignoring Parker who was doing demeaning work.

"Parker, you missed a spot," he said. "Make sure you don't do that again. Because every morning, the first thing you're going to do after you fetch me my coffee is shine my shoes. In fact, Parker… I think a low-life such as yourself is LUCKY to shine my shoes. Do you agree with me?"

Parker shook his head… he knew he had to say the words. Someday, he thought… someday he can get out of this.

"Mr. Jameson, Sir… it's such an honor to shine your shoes."

JJJ laughed at that. "Very good. Now get up."

Parker did. JJJ had some rolled up papers and banged them condescendingly against Parker's chest.

"I'm going to an event at 2. Remember that child you nearly killed? Well, The Bugle is making a $10,000 donation in his name. You're going to stand there in front of all those cameras and his family and read these remarks. WORD FOR WORD. If you make one stammer, god help me, Doctor Octopus will me strangling your aunt to death in just a matter of seconds."

JJJ sat back.

"Now, there's some filing to be done with the interns downstairs. Go help them. I've got work to do. Meet me at the hospital. And wear a suit, damn it."

JJJ turned his back and Parker left.

It was now 2. JJJ was busy laughing, talking to everyone in sight. He saw Parker and approached him and whispered in his ear. "Word for word or I expose you right here."

Parker's heart was pounding. He heard the president of the hospital speak. He heard the child's mother speak.

"And now, here to introduce J. Jonah Jameson… is Peter Parker."

Parker unfolded his speech. He felt JJJ standing behind him, his arms pinned at his sides, looking up in the air triumphantly.

"I've worked for Mr. Jameson for several years now as a photographer. When I first started…" he paused. "I had no talent whatsoever. I really had no business coming to this esteemed newspaper to beg for a job. But through his graciousness, Mr. Jameson decided to give me a chance. Ever since that moment, I've realized how lucky I am to work for him. He's more than just my boss. He's my hero. Mr. Jameson… if I'm ever one-tenth the man you are… then that will make me a great man. And I'm so lucky that I get to tell the public that this afternoon."

There was applause as JJJ walked to the podium.

"You laid it on a little thick there, didn't you, Parker?" JJJ laughed, along with the crowd. "But guess what? I'm still not giving you a raise." There was even more laughter. "Now take my picture. Just make sure you get my good side."

Parker nodded and took his camera and shot as JJJ expounded on his virtues to the world.

JJJ's remarks came to an end. Parker had to stand there as JJJ received remarks, trying his best to somehow act humble. Finally, the crowd dispersed. JJJ laughed.

"Good job, Parker," JJJ said so smugly. "Not a bad day for me, I'd say… having the man I hate the most in this world fawn over me so pathetically…" JJJ laughed. "Oh, I am enjoying this."

Parker just hung his head down.

"So, do you have any plans tonight?" Jameson asked.

Parker took a deep breath. "Well, I have to pick my wife up at Kennedy. She's flying home."

JJJ clapped.

"Oh, I was wondering when she was going to come into play," he said. Parker's eyes bulged. "After all, I think we'd better let her in on our… on our new relationship."

Parker's fists shook with rage.

"Now now, Parker," JJJ said. "Put those fists of yours down. I know it might sting but, after all, I own you now. I own every last aspect of your life."

JJJ laughed and lit up his cigar.

"I want you to tell her that she's having a nice night out. You dress her up all nice. And then tell her you have to swing by the office for something… and then the three of us are going to have a little chat. About 8. Got it?"

Peter just nodded his head yes.

"I didn't hear you say it, Parker."

"Yes, Mr. Jameson. I got it."

"What was your old little motto? With responsibility or something?"

"With great power comes greater responsibility."

"And what is it now?"

"What J. Jonah Jameson wants… J. Jonah Jameson gets…"

"And what are you?"

"I'm your property, Sir."

"Good. Now get out of my sight. You disgust me."

Parker walked off with his head down.