Kelly Kelly was going into her 5th year as a WWE Diva, and she was slightly upset that she still hadn't received a fair shot at the Divas Championship. She knew that it would be months before she would be used in a storyline, as the Divas Champion Natalya was expected to go into a story with Melina in some way over the championship, and Beth Phoenix would resume her feud with LayCool. Kelly knew that the most she would be used during this time was in throw away matches on Superstars and tag matches with Beth.

Kelly waited for weeks to get news on what the storyline leading up to the Royal Rumble would be. Generally, the divas would be called into the offices and told what was going to be happening, but this was not the case. Natalya appeared on the SmackDown after TLC to go one on one with Layla. Midway through the match, Melina ran down to the ring and assaulted Natalya, causing the disqualification. Layla and Michelle soon joined in on the beat down, but were soon stopped by a furious Beth. She managed to hold them off for a short period, but with one kick to the repaired ACL from Layla, she went down.

Throughout the following weeks, all 5 divas took part in separate matches, and all continued brawling, before the match was made official for Royal Rumble. Natalya would defend her Divas Championship in a battle royal, not an over the top rope battle royal however, against Michelle, Layla, Beth, and Melina. However, things took an unexpected turn, when on the SmackDown before the Royal Rumble, Kaitlyn announced that she was using her guaranteed title match from NXT to insert herself in the match. This didn't sit well with Kelly. As all six divas began to brawl moments after the announcement, SmackDown GM Teddy Long then announced that the match would be a lumberjills match with every diva not involved in the match at ringside.

The day of the Rumble, Kelly knew what role she was taking in the match and it wouldn't just be a lumberjill. The time for the battle royal had come, and only Kelly knew what the plan was. Each diva had made their entrances, the biggest pop going to Beth easily, and the match began. Early on, LayCool tried to slip out of the ring, but the divas quickly swarmed them and threw them back into the ring, but not before getting a few punches and hair pulls in. Melina and Natalya were going at it, Beth was chasing both members of LayCool around the ring, and Kaitlyn was just watching it all go down.

Kelly couldn't help but smirk at the thought of her plan. LayCool threw Beth out of the ring, expecting her to get torn apart by the lumberjills, but no one touched her, not even the heels. As Melina and Natalya wrestled each other, Layla argued with the lumberjills at ringside, while Michelle argued with the ref about the situation. Neither woman saw Beth slip back in the ring, which would ultimately be Michelle's demise. Still with her back to Beth and Layla still arguing with the lumberjills, Beth grabbed Michelle's arms and lifted her up. Michelle screamed to get Layla's attention, but she was busy with the lumberjills. Beth dropped her with the Glam Slam, and flipped her around to cover her. The slam was enough to get Layla's attention, and she scrambled to break up the pin. However, she would be stopped by a clothesline from Kaitlyn and Michelle is eliminated!

During all the confusion, Melina took advantage of the distraction and set Natalya up for the Last Call, eliminating her and guaranteeing a new Divas Champion. Beth went to work on Layla and Melina shifted her attention to Kaitlyn. Beth had Layla crawled up in the turnbuckle, but as she approached, Layla kicked out Beth's knee, bringing her to one knee. She stood up and hit a spinning roundhouse kick to Beth and covered her for the 3 count, eliminating the Glamazon. Kaitlyn took Melina out of the equation for a moment, and took advantage of Layla's celebration, rolling her up for the 3 count and the elimination.

It was now down to Melina and Kaitlyn, one of these two would be the new Divas Champion. After a brief staredown, Melina delivered a swift slap to the newcomer, eliciting a loud "OOOOHHHH!" from the crowd. Kaitlyn took her down with a Thesz press and the match continued. During the match, the eliminated LayCool ran down to the ring in an attempt to cause trouble, but they would be blocked by the lumberjills, with Eve in the front. After some demanding for them to go back to the locker room, Michelle delivered a kick to Eve, setting off a huge brawl among the divas. The ref desperately tried to break it up without getting physical but no one would listen.

Kelly had slipped away from the pack and snuck over to the time keeper's area, grabbing the butterfly belt. Kaitlyn had taken down Melina in the confusion, and she was getting ready to finish the match, the crowd cheering loudly and chanting her name. Kelly slid into the ring just behind Kaitlyn and very quickly smashed Kaitlyn in the skull with the championship, slipping out of the ring before the ref noticed, leaving Melina to pick up the pieces. Calling for the ref's attention, Melina rolled Kaitlyn onto her back and leaned back onto her, the ref counting "One, two, three!"

As Melina celebrated with her third Divas Championship, Kelly began her walk to the back, splitting the wall of divas that had been brawling as it all happened. With a sly grin on her face, Kelly slowly walked up the ramp, every diva looking at her in confusion, the Bellas almost ready to throw punches. Kelly looked to her side and saw several fans also in confusion. For 4 years, Kelly had been the diva they could always cheer for. She disappeared behind the curtain.

Everything had gone exactly according to plan.